PURE & Essential Minerals Morocco Argan Oil Hair Mask

Disclosure: I got this product as part of an advertorial.

I love a good hair mask. I typically like to deep condition my hair at least once a week, which for me means every 2 washes as I wash my hair every 2 days. It feels so good to nourish my hair with a really intense conditioning treatment, so needless to say I jumped at the chance to try this hair mask by PURE & Essential Minerals. 

This is a pretty teeny little jar of hair product, measuring at just 4 oz. Considering this is a rather pricey product, retailing at $29.99, that is not nearly enough product for my cheap ass (unless something is a real miracle worker, of course). Interestingly enough, this hair mask comes in a glass jar, which I don't like because things tend to slip out of my hands in the shower. What can I say - I'm a klutz! The product itself is a creamy white color, and has little to no smell, which is unfortunate. Don't you always think of a fancy salon smell when you think of an argan oil hair mask? (Even if it's totally a fabricated smell) Personally I like my hair to have a lingering scent from the products I use, so this was a disappointment.

When using this mask, I first washed my hair with my argan oil HerStyler shampoo, a favorite of mine to use with my deep conditioner. (click here for a full review) I then applied the mask all over my hair, scalp to ends, as the instructions suggested. I left it in for about 5 minutes as I washed my body and shaved my legs and what not. It rinsed out easily.

Unfortunately, the results were mediocre. In fact, it was probably the worst deep conditioning hair mask that I've ever tried. I allowed my hair to dry naturally, and it was frizzy and tangly and didn't feel nourished in the least. I've used regular conditioners that do more for my hair than this. I guess on the up-side it didn't weigh my hair down, but it just didn't do much for me at all. 

One of the main claims of this product is that it restores moisture and shine, and my hair felt neither hydrated nor did it look shiny. Overall, I felt this was a pretty blah and boring product. I certainly wouldn't spend $30 on it. If I'm going to spend that much on a deep conditioner, I'm going to repurchase my holy grail. 

Check out this PURE & Essential hair mask on Amazon to read even more reviews. And if you've tried this product, definitely let me know how you liked it!


I received one or more of the products mentioned above for free using Tomoson.com. Regardless, I only recommend products or services I use personally and believe will be good for my readers.