Wednesday, August 6, 2014

One Direction Makeup Line

Have I got your attention, ladies?! Your eyes aren't deceiving you... One Direction is coming out with their own branded makeup line and I've got ALL the details! Keep reading to find out all you ever wanted to know about the band's first ever makeup line created by Marwins International.

Dubbed the "Looks Collection", the boy band has three different sets coming to stores near you soon: "Up All Night", "Midnight Memories" and "Take Me Home". The set I've got to show you today is the "Up All Night" collection which features a lipstick, lip gloss, eyeshadow palette, nail polish, mascara, eyeliner, and stencil set.  

A real highlight of the set is the "Stand Up" eye and body crayon, a dark denim blue. The crayon is creamy and extremely pigmented. It also has great staying power - it hardly came off my arm with a makeup wipe.

The lipstick in the collection is appropriately named "I Should Have Kissed You" and is a neon bubblegum pink. It's extremely bright and pigmented, but is quite hard and tough to smooth over the lips. The consistency of this lipstick was such a disappointment.

I attempted to salvage the dry lipstick by using the "Taken" Liquilights Glow Gloss over top, a glitter filled neon pink lip gloss that supposedly turns orange under UV lighting. Because of the chunky glitter in this lipgloss, it was super itchy and uncomfortable on the lips. Overall, both of the lip products in this set were disappointing.

From left to right the palette includes: "More Than This" a soft blush pink, "Save You Tonight" a shimmery turquoise blue, "Gotta Be You" a shimmery taupe, "Another World" a glittery royal blue, and "Up All Night" a glittering blue creme eye shadow. 

The highlights of this palette are "Save You Tonight" and "Gotta Be You" - the turquoise and taupe colors. They're both soft, albeit a tad powdery, but gorgeous once applied. The blush pink is extremely powdery and has less than stellar pigmentation, and both of the glittery deep blue shades are uneven and tough to work with.

Also included in this set is the One Direction nail varnish in "Na Na Na". This is an aqua colored polish. I have yet to test this out, but it looks beautiful in the bottle.

According to the packaging, these stencils are to personalize the tin box these goodies come in. Personally, if I was a tween girl - I'd be grabbing up that teal crayon above and giving myself some tattoos.

The One Direction makeup line becomes available in the US beginning August 11th. Take a look below to find where you can purchase these sets:

Macy's - August 11th
Stage Stores – August 25th
Dillards – August 25th
Beauty Brands – August 25th
Lord and Taylor - August 25th

*International release dates TBD

If you're a fan of One Direction, these are fun keepsake limited edition collections to snatch up. The quality is what you'd expect for a teen makeup kit - some things are surprisingly good (like some of the eye shadows) and most of it is less than stellar (like the dry sticky lip stick). This kit is fun and has a nice range of items that any gal can appreciate. If you love One Direction, I'd say go out and get them! But if you want to purchase these because you're a lover of quality makeup, I'd tell you to pass.


  1. Both lip products look so pretty, it's a shame that the quality isn't there :(


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